When buying a car, it's easy to focus on the make, model, and color that catches your eye, but have you considered the vehicle's safety rating?      Each year, around 160,000 road crashes happen in Canada, and 2,800 to 2,900 of them are fatal. While these numbers are worrying, you can take steps to reduce […]

Curious about how a good cooling system can enhance your engine’s performance on a ride? In automotive, cooled and warmed-up engines are much better than just a warmed-up engine and this is the beauty of using it to regulate the temperature of engines at this area of applications.     But reaching that temp is not […]

When it comes to car branding, what buyers think is influenced by psychological factors. Brand identity, like logos, slogans, and the overall image, plays a big role. However, buyer opinions aren't just about what they see and hear.     They also depend on how much they trust the brand and think it's reliable. While emotional […]